The 70-20-10 content approach is a strategic framework for content creation that helps businesses diversify their content strategy. By allocating resources across different types of content, organizations can engage audiences more effectively and drive better results. This model divides content into three categories: 70% core content, 20% innovative content, and 10% experimental content.
What is the 70-20-10 Content Approach?
The 70-20-10 content approach is a guideline for businesses to balance their content production. Here’s how it breaks down:
- 70% Core Content: This is the tried-and-true content that aligns with your brand’s main messaging and audience expectations. It includes blog posts, newsletters, and social media updates that consistently perform well.
- 20% Innovative Content: This category involves content that builds on existing successful formats but introduces new ideas or slight variations. It could be a new series on a popular blog topic or a fresh take on a well-received video series.
- 10% Experimental Content: The smallest portion, this content pushes boundaries and tests new formats or platforms. It could involve trying out a new social media platform, creating interactive content, or experimenting with virtual reality.
Why Use the 70-20-10 Content Strategy?
The 70-20-10 strategy offers several benefits:
- Consistency: The 70% core content ensures that your audience receives regular, reliable information that aligns with your brand.
- Innovation: The 20% innovative content keeps your strategy fresh, allowing for creativity and growth without straying too far from what works.
- Risk Management: The 10% experimental content provides a safe space to test new ideas without risking the entire content strategy.
How to Implement the 70-20-10 Content Model
Implementing this content model requires careful planning and analysis:
- Analyze Existing Content: Review your current content to identify what fits into each category. Use analytics to determine what has been successful.
- Plan Your Content Calendar: Allocate resources according to the 70-20-10 rule, ensuring that each type of content is scheduled appropriately.
- Monitor and Adjust: Regularly evaluate the performance of your content. Be prepared to adjust the balance based on what resonates with your audience.
Examples of the 70-20-10 Content Approach
- Core Content Example: A tech company might produce weekly blog posts about software updates and industry news.
- Innovative Content Example: The same company could create a monthly podcast series featuring interviews with industry experts.
- Experimental Content Example: They might experiment with interactive webinars or virtual reality demonstrations of their products.
Benefits of the 70-20-10 Content Strategy
The 70-20-10 content strategy can enhance your content marketing efforts in several ways:
- Engagement: By offering a mix of familiar and new content, you keep your audience engaged and interested.
- Brand Loyalty: Consistent core content reinforces your brand message and builds trust with your audience.
- Flexibility: The innovative and experimental content allows you to adapt to changing market trends and audience preferences.
People Also Ask
What is the purpose of the 70-20-10 strategy?
The purpose of the 70-20-10 strategy is to create a balanced content mix that ensures consistency, encourages innovation, and allows for experimentation. This approach helps businesses maintain audience interest while exploring new opportunities.
How can I measure the success of the 70-20-10 content approach?
To measure success, track key performance indicators (KPIs) such as engagement rates, website traffic, and conversion rates. Regularly review these metrics to determine which content types resonate most with your audience and adjust your strategy accordingly.
What are some examples of experimental content?
Experimental content can include new formats like interactive quizzes, live streaming events, or augmented reality experiences. The goal is to explore new ways to engage your audience and gather insights into what might work for future core or innovative content.
How does the 70-20-10 model apply to social media?
On social media, the 70-20-10 model can guide content posting. For example, 70% of posts might be brand-related updates, 20% could include curated content from other sources, and 10% might involve new formats like Stories or Reels.
Can the 70-20-10 strategy be applied to small businesses?
Yes, small businesses can apply the 70-20-10 strategy by scaling the approach to fit their resources. Even with limited budgets, focusing on a balanced mix of content types can enhance engagement and growth.
Conclusion
The 70-20-10 content approach is a versatile framework that helps businesses maintain a balanced and effective content strategy. By allocating resources across core, innovative, and experimental content, organizations can engage their audiences consistently while staying open to new opportunities. This approach not only fosters creativity but also ensures that content remains relevant and impactful. For more insights on optimizing your content strategy, explore related topics like content marketing trends and audience engagement techniques.
