In the world of content marketing, the 70 by 20 by 10 content approach is a strategic framework designed to optimize content creation and distribution. This method helps businesses balance their content types to engage audiences effectively while encouraging innovation and adaptability. Here’s a closer look at what this approach entails and how you can implement it to enhance your content strategy.
What is the 70 by 20 by 10 Content Approach?
The 70 by 20 by 10 content approach is a model for content strategy that allocates resources and focus across three types of content: core, innovative, and experimental.
- 70% Core Content: Focus on reliable, high-performing content that aligns with your brand and audience needs.
- 20% Innovative Content: Develop new ideas and formats that build on your core content.
- 10% Experimental Content: Explore cutting-edge or risky content to test new possibilities.
This strategy ensures a steady flow of high-quality content while allowing room for creativity and growth.
Why Use the 70 by 20 by 10 Content Approach?
This approach provides a structured way to balance consistency and innovation in content marketing. It ensures that your audience receives valuable and familiar content while also being exposed to fresh and engaging material. By dedicating a portion of your resources to experimentation, you can discover new trends and opportunities without risking your core content strategy.
How to Implement the 70 by 20 by 10 Content Strategy
70% Core Content: The Foundation
Core content should form the backbone of your strategy. It includes:
- Blog posts that address common industry questions
- How-to guides that solve audience problems
- Case studies showcasing your expertise
This content should be optimized for long-tail keywords to ensure it reaches your target audience effectively. For example, if your brand focuses on digital marketing, core content might include detailed articles on "SEO best practices for 2025."
20% Innovative Content: Building on Success
With innovative content, aim to enhance and expand upon your core offerings:
- Interactive content, such as quizzes or polls
- Webinars or podcasts featuring industry experts
- Infographics that provide visual summaries of complex topics
This content should still align with your brand but offer a new perspective or format. For instance, transforming a popular blog post into a video tutorial can increase engagement and reach new audiences.
10% Experimental Content: Exploring New Horizons
Experimental content is where you can take risks and explore new ideas:
- Augmented reality experiences or virtual events
- Emerging platforms like new social media apps
- User-generated content campaigns
This portion of your strategy is about testing and learning. Track performance metrics closely to determine what resonates with your audience and refine your approach accordingly.
Benefits of the 70 by 20 by 10 Content Approach
- Consistency: Ensures a steady stream of reliable content.
- Engagement: Keeps your audience interested with varied content types.
- Innovation: Encourages experimentation and adaptation to new trends.
Practical Example of the 70 by 20 by 10 Approach
Consider a company specializing in eco-friendly products:
- 70% Core Content: Blog posts on sustainable living and product use guides.
- 20% Innovative Content: Video series featuring eco-friendly DIY projects.
- 10% Experimental Content: Collaborations with influencers on emerging platforms like TikTok.
By balancing these content types, the company can maintain its brand message while exploring new ways to engage its audience.
People Also Ask
What are the main benefits of the 70 by 20 by 10 content strategy?
This strategy provides a balanced approach to content creation, ensuring consistency, fostering engagement, and promoting innovation. It helps businesses maintain a steady flow of valuable content while allowing room for creative exploration and adaptation to industry changes.
How can I measure the success of my content strategy?
Measure success by tracking key performance indicators (KPIs) such as engagement rates, conversion rates, and audience growth. Use analytics tools to monitor these metrics and adjust your strategy based on what content types perform best.
Can the 70 by 20 by 10 approach be applied to social media?
Yes, this approach can be adapted for social media by focusing on a mix of regular posts (70%), new content formats like stories or reels (20%), and experimental content such as live streams or collaborations (10%).
Conclusion
The 70 by 20 by 10 content approach offers a comprehensive framework for developing a balanced and effective content strategy. By dedicating resources to core, innovative, and experimental content, businesses can engage their audience consistently while exploring new opportunities for growth. Implement this strategy to enhance your content marketing efforts and stay ahead in a dynamic digital landscape.
