The 70/20/10 content approach is a strategic framework used in content marketing to allocate resources and efforts effectively. This model suggests dedicating 70% of your content to what you know works, 20% to innovating on that content, and 10% to high-risk, experimental content. This balance ensures that your content strategy remains both stable and innovative.
What is the 70/20/10 Content Approach?
The 70/20/10 content approach is a popular model in content marketing that helps businesses manage their content production efforts. It divides content creation into three distinct categories:
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70% Core Content: This is the reliable, tried-and-true content that you know resonates with your audience. It forms the backbone of your content strategy, focusing on topics and formats that have consistently performed well.
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20% Innovative Content: This portion of your content strategy is about iteration and improvement. It involves taking your core content and enhancing it with new ideas, formats, or channels to keep it fresh and engaging.
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10% Experimental Content: This is the high-risk, high-reward segment of your content strategy. It involves trying out completely new ideas, formats, or technologies that could potentially yield significant results.
Why Use the 70/20/10 Content Model?
Adopting the 70/20/10 content model offers several benefits:
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Balanced Risk: By allocating only 10% of your resources to experimental content, you minimize risk while still allowing room for innovation.
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Sustained Engagement: The 70% core content ensures that you consistently engage your audience with reliable material.
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Continuous Improvement: The 20% innovative content allows for regular updates and improvements, keeping your strategy dynamic.
How to Implement the 70/20/10 Strategy?
Implementing the 70/20/10 strategy involves several steps:
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Analyze Current Content: Identify which content has historically performed well. This will form the basis of your 70% core content.
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Set Clear Goals: Define what you want to achieve with each content category. This could be increasing engagement, generating leads, or improving brand awareness.
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Allocate Resources: Assign resources—time, budget, and personnel—according to the 70/20/10 distribution.
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Monitor and Adjust: Regularly review the performance of each content type and adjust your strategy as needed.
Examples of the 70/20/10 Content Approach
Here are practical examples of how businesses might apply the 70/20/10 content strategy:
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A Tech Blog:
- 70%: Regular articles on trending tech topics.
- 20%: Enhanced articles with multimedia elements like infographics or videos.
- 10%: Interactive content like webinars or virtual reality experiences.
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An E-commerce Site:
- 70%: Product descriptions and reviews.
- 20%: Seasonal buying guides or style tips.
- 10%: Augmented reality try-ons or live-stream shopping events.
Benefits of the 70/20/10 Content Strategy
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Consistency and Reliability: The 70% core content ensures a steady stream of reliable content that maintains audience engagement.
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Innovation and Growth: The 20% innovative content encourages growth by building on what works, while the 10% experimental content allows for breakthroughs.
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Adaptability: This model allows businesses to adapt to changing trends without overhauling their entire content strategy.
Challenges of the 70/20/10 Content Approach
While the 70/20/10 content approach offers many advantages, it also presents challenges:
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Resource Allocation: Ensuring the right balance of resources can be difficult, especially for smaller teams.
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Measuring Success: Tracking the performance of experimental content can be challenging, as it may not yield immediate results.
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Risk Management: Managing the potential risks associated with experimental content requires careful planning and analysis.
People Also Ask
What is the purpose of the 70/20/10 model?
The 70/20/10 model is designed to balance stability and innovation in content marketing. It ensures that businesses can maintain a steady stream of reliable content while also exploring new ideas that could lead to significant growth.
How do you measure the success of the 70/20/10 strategy?
Success can be measured through various metrics such as engagement rates, conversion rates, and audience growth. Regular analysis and adjustment of the strategy based on these metrics are crucial for achieving desired outcomes.
Can the 70/20/10 model be applied to all types of content?
Yes, the 70/20/10 model can be adapted to various content types and industries. Whether it’s blogs, videos, or social media posts, the model’s principles can guide effective content strategy development.
How often should the 70/20/10 strategy be reviewed?
The strategy should be reviewed regularly, at least quarterly, to ensure it aligns with current trends and business goals. Adjustments may be necessary based on performance data and market changes.
What are some examples of experimental content?
Examples of experimental content include interactive quizzes, virtual reality experiences, live-stream events, and new social media platforms. These formats can offer unique engagement opportunities but may require more resources and creativity.
Conclusion
The 70/20/10 content approach is a powerful tool for businesses looking to balance stability with innovation in their content marketing strategies. By dedicating resources to core, innovative, and experimental content, organizations can maintain audience engagement while exploring new opportunities for growth. Regular review and adjustment of the strategy will help ensure its continued success. For more insights on content marketing strategies, consider exploring related topics such as content marketing metrics and audience engagement techniques.
